The most effective cholesterol lowering dietary strategies are replacing saturated and trans fats with unsaturated fats, and daily intake of plant sterols, as part of a healthy diet. Other healthy lifestyle factors such as not smoking, maintaining an active lifestyle and a healthy weight, are also important to help manage the health of your heart. Adopting a diet every day that emphasises a variety of wholegrain cereals and breads, vegetables, fruits, legumes, including soy, nuts and seeds, soluble fibre and healthy fats are important to help manage your heart health. Lowering cholesterol is recognised by leading health authorities as an important contributor to heart health. Heart health evidence: the role of diet and lifestyle on your heartĪ number of large, long-term studies clearly show the important role that elevated cholesterol plays in heart health. Approximately 1 in 4 New Zealand adults have elevated cholesterol. Heart health is a serious issue for thousands of New Zealanders. For the nutritional information and frequently asked questions on Weet-Bix™ Cholesterol Lowering visit the product page. Close to half (47%) of the participants could not identify the product containing plant sterol. Fibre, fat, protein, carbohydrate and energy did not change. In the Weet-Bix™ Cholesterol Lowering clinical study, simply eating 2 Weet-Bix™ (one serve) per day was found to improve measures of diet quality including wholegrain (increased by 33%), thiamin (37%), riboflavin (28%), niacin (13%) and iron (27%). And we've made it even easier with these delicious serving suggestions. This supports 2 Weet-Bix™ Cholesterol Lowering daily as being an easy dietary change to implement and comply with. View the peer-reviewed clinical trial in the Journal of Foods - "Cholesterol-Lowering Effects of Plant Sterols in One Serve of Wholegrain Wheat Breakfast Cereal Biscuits-a Randomised Crossover Clinical Trial".Ĭompliance with 2 Weet-Bix™ per day was excellent among participants of the Weet-Bix™ Cholesterol Lowering clinical study. The LDL cholesterol lowering efficacy reported in the Weet-Bix™ Cholesterol Lowering clinical study was aligned with (not significantly different from) the LDL cholesterol lowering efficacy of the most up-to-date analysis of all available clinical studies of products using a similar dose of plant sterols. The randomised clinical study on Weet-Bix™ Cholesterol Lowering, conducted by the University of South Australia with lead researcher Professor Peter Clifton, concluded that 2 grams of plant sterols from 2 Weet-Bix™ (one serve) per day significantly lowers LDL cholesterol. We then swapped the treatments over for the next 4 weeks.” The other group ate 2 regular Weet-Bix™ as the placebo control group for the same time period. One group ate 2 Weet-Bix™ Cholesterol Lowering a day for 4 weeks. The trial included 46 Australian adults with high cholesterol (>5.5mmol/L), that we divided into two randomly assigned groups. "My research team and I conducted a clinical trial in 2016. He has over 30 years' experience researching the prevention and treatment of cardiovascular conditions, type 2 diabetes, obesity and other metabolic conditions. Peter Clifton is the Professor of Nutrition at the University of South Australia and a general physician. It’s Enjoyable: Weet-Bix™ Cholesterol Lowering is enjoyable with the same great taste as the regular Weet-Bix™ New Zealanders know and love.ĭr. 2 grams of plant sterols in Weet-Bix™ Cholesterol Lowering, consumed daily has been clinically verified, is aligned to the total body of evidence and lowered LDL cholesterol by up to 9% in 4 weeks. Research shows, based on 40 clinical studies published in peer reviewed journals, that consuming 2 grams of plant sterols daily lowers LDL cholesterol by up to 9%. It’s Effective: Weet-Bix™ Cholesterol Lowering is effective-the 2 grams of plant sterols in a daily serve of Weet-Bix™ Cholesterol Lowering is clinically proven to actively lower LDL cholesterol levels by up to 9% in 4 weeks as part of a healthy diet low in saturated fat. Weet-Bix™ Cholesterol Lowering key benefit claims-It’s effective, it’s easy and it’s enjoyable! Approval by Food Standards Australia New Zealand (FSANZ).International plant sterol dietary recommendations.Recommendations: New Zealand Nutrition Foundation and the National Heart Foundation of New Zealand.Check out these delicious, cholesterol lowering recipes.View and download our free factsheet for Health Professionals here.Key benefits of Weet-Bix™ Cholesterol Lowering.The following information is intended for Health Care Professionals
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