![]() In a living embodiment of the project, Glover went so far as to only appear in public dressed as his fictional character, "The Boy," during the time surrounding the project's release. ![]() ![]() Glover's disregard for the confines of traditional creative genres mimics the amorphous, omnipresent, and inextricable influence of the online world upon our complex presentations of the self. The screenplay is itself a multimedia work, as it experimentally modernizes the traditional screenplay structure with a sensorily immersive experience that invites viewers to participate by instructing which songs are to be played in correlation with both script and short film. The album functions as a companion-soundtrack that syncs to the screenplay, alongside the videos, short film, and website which further brings to life Glover’s intricately constructed world. Accompanying the album are a 75-page screenplay, mobile apps, a website called “,” a short film titled Clapping for the Wrong Reasons, and various lyric/music videos. However, the 19-track-long album was just one component of the living multimedia performance art collection that was the Because the Internet project. Gambino's breakout album Because the Internet (2013) was met with popular and commercial acclaim upon its initial release. ![]() Glover, most well-known as rapper Childish Gambino, found fame on early YouTube, resulting in a genre-defying career marked not only by profound self-reflection but an inextricable creative and cultural connection to the digital world. In a radical act of modernization and redefinition of performance art, Donald Glover invites us to step into his internal experience as a young, successful Black man under the microscope of American popular culture. ![]()
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